Menu
RSS

Blog posts tagged with 'blog'

This Is Where You Can Find the Most Beautiful Chairs
This Is Where You Can Find the Most Beautiful Chairs

 

Sitting pretty

Whether you’re into hosting lavish parties for fussy folk, having friends over for a casual get-together or simply need a functional solution to relax at home, THE One Family of Brands has a chair to suit every taste and need.

With a wide variety of styles, colours, and textures to spice up any total home experience, all that’s left to do is choose which whets your appetite.

CHALLENGED EMPLOYEES

THE One currently employs 15 Challenged individuals, one of whom has been with us for over 15 years. What’s more, our three Emirati special needs employees are all celebrating 12 years with THE One this year! THE One takes every opportunity to hire Challenged Employees. 

 

BUSINESS CHALLENGES

At THE One we continue to find ways to differentiate ourselves from other brands and hold on to what makes us unique – being magical and meaningful.

We believe that the world does not need another retailer; we believe we need a better world. For 22 years we have been developing a solid reputation in engaging with society and empowering our communities to evolve. For us it’s not about the bottom line but about Creating Shared Value; benefitting People, the Planet and also our Profit, because the better we do as a company, the more good we can do.

As the company’s turnover is the funding source for our CSR activities, the better the business does the more good we can do. We will continue to make a difference by Changing the World Together as long as our home fashion fans continue to ‘purchase with purpose’ at THE One.

Challenges:

a)    As a brand with CSR embedded in its DNA, how do we continue to build long-term loyalty over short-term wins?

b)    How can we attract more engagement and social sharing to help advance a customer’s own personal values?

 

About THE One
About THE One

THE One Total Home Experience is a UAE grown Life Style Brand that offers Seasonal Collections of Affordable Home Fashion that appeals to a wide audience, to suit different social living spaces with the philosophy of being both magical and meaningful.   

We believe that the world does not need another retailer; we believe we need a better world. That’s why, being THE [responsible] One, we aim to inspire fans with Affordable Home Fashion while Changing the World Together. To this end, we support a number of local and international charities and employ physically and mentally challenged individuals.

Vision:

At THE One we continuously improve on our value proposition by offering our customers Great Value by delivering ‘magical’ products, stores, people and service and whilst giving customers a ‘meaningful’ chance to Change the World.

Core Purpose:

Our Core Purpose is to make the world a better place for everyone by Changing the World Together. We have a responsibility to our children, people, customers and communities, to try to improve the world we live in.

We do this together through our Do Good initiatives, which include Ethical Sourcing, Challenged Employees, Local Volunteering and our Big Idea: global education through THE Onederworld.

A Brief History:

Invented by Thomas Lundgren and born and bred in the United Arab Emirates, THE One Total Home Experience opened its first store in 1996 in Abu Dhabi. Today we have 24 stores in 7 countries and over 680 employees across the region and have been named THE no.1 Best Workplace 2017 in the UAE by the Great Place To Work Institute.

In recent years THE One has not only been growing, we have also been evolving.

Today, THE One family of brands consists of: 

  •        THE One - our mid-range concept offering affordable home fashion
  •        FUSION by THE One - our high-end home fashion concept
  •        THE One Junior – our mid-range furniture collection for cool kids
  •        THE One Basics – our no-frills cash-and-carry concept
  •        THEOne.com – our online e-commerce platform

 

Why just be a human being when you can be a human doing good?
Why just be a human being when you can be a human doing good?

Welcome to THE [Responsible] One blog, where you can read all about our Ethical SourcingChallenged EmployeesLocal Volunteering initiatives and THE Onederworld – our Sustainable Village Community programme.

For us, Corporate Social Responsibility is not a values issue. It’s a priorities issue. THE One touches the lives of our staff, our suppliers, our customers, and all their families on a daily basis. The stronger our brand grows, the more powerful this personal connection becomes. This carries with it a huge responsibility because, at the end of the day, we are what we do.

We don’t believe the world needs another retailer. We believe we need a better world. We feel THE One has a much more meaningful role to play than merely selling stuff no one really needs. We have a responsibility to our children, our customers, and communities to try to improve the world we live in. This goes way beyond environmental and social auditing. It's about engaging with society on a significant level and empowering our communities to evolve as a by-product of our core business.

Some of the ways in which we make a difference include hiring challenged young adults, reaching out to our local communities and our Big Idea: global education through THE Onederworld. We are on a mission to Change the World Together… Are you Brave enough to be with us?